Supplier Diversity at DICK'S Sporting Goods
Diversity, equity and inclusion are essential components of the DICK’S Sporting Goods’ mission and vision. As one of the nation’s leading retailers, we are passionate about elevating diverse communities through our Supplier Diversity Program. This inclusive approach to procurement offers diverse owned and operated suppliers the opportunity to provide our company with products or services that can serve our athletes and our communities.
DICK’S Sporting Goods has committed to spend $300MM with diverse owned and operated businesses by 2025.
“DICK’S Sporting Goods is committed to offering products and services that meet the needs of our athletes, teammates and communities. Partnering with diverse owned companies that reflect the communities we serve is good for our business. We believe sports make people better, and our inclusive culture and business model helps us deliver on that core belief.”
-Lauren Hobart, CEO, DICK'S Sporting Goods
Register With Us
Let’s get the ball rolling! If you are a diverse owned and operated business, please register with us. Our buying teams will consider your product or service offering for a potential partnership. If you have any questions, email us at SupplierDiversity@dcsg.com or refer to the frequently asked questions. Otherwise, just tell us what you’re looking to sell:
Frequently Asked Questions
What is a diverse owned business?
A diverse-owned business is a business that is majority (at least 51%) owned, operated, managed, and/or controlled by a diverse person or persons. ‘Diverse’ is defined as women, LGBTQ+, veterans, persons with disabilities and/or Black, Indigenous and People of Color.
What certifications are recognized by DICK’S Sporting Goods, Inc.?
Women’s Business Enterprise National Council (WBENC)
DICK’S Sporting Goods, Inc. recognizes women-owned businesses, in partnership with WBENC.
National Minority Supplier Development Council (NMSDC)
DICK’S Sporting Goods, Inc. recognizes minority-owned business in partnership with NMSDC. In the U.S., minority is defined as someone who is at least 25% Asian, Black, Hispanic, or Native American.
National Veteran Business Development Council (NVBDC)
DICK’S Sporting Goods, Inc. recognizes veteran-owned businesses, in partnership with NVBDC.
National Gay/Lesbian Chamber of Commerce (NGLCC)
DICK’S Sporting Goods, inc. recognizes LGBTQIA+-owned businesses, in partnership with NGLCC.
DICK’S Sporting Goods, Inc. recognizes disability-owned businesses, in partnership with Disability:In.
*DICK’S may also accept certification(s) through local diversity accreditation councils and chambers of commerce.
How do I register as a diverse owned business with DICK’S Supplier Diversity program?
Does registering with the Supplier Diversity program guarantee that DICK’S will do business with me?
No. After a company registers, DICK’S buying teams will review the information and assess opportunities based on business needs. There is no guarantee of business. When an opportunity arises, a DICK’s Sporting Goods teammate will contact registered suppliers for a meeting or invite you to participate in a bid.
Does DICK’S require diversity certifications when reporting diverse-owned spend?
Yes, when DICK’s reports against the diverse-owned spend commitment, partnerships included must have an active diverse-owned certification.
*DICK’S may also accept certification(s) through local diversity accreditation councils and chambers of commerce.
How do I become certified?
Please contact the appropriate diversity council/association to begin the certification process.
Do you consider small businesses to be a diversity category?
No, certification via the Small Business Administration alone does not qualify a business as diverse-owned. If you are a small and diverse-owned business, we encourage you to register through the appropriate diversity council(s).
Is there a cost to participate in DICK’S Supplier Diversity program?
No. There is no cost to participate in DICK’s Supplier Diversity Program. There are variable costs associated with attaining certification through the diversity councils.